Under the motto ”JUST T takes you on an exciting journey of responsibility and pleasure“, JUST T offers a brand new, fully sustainable, diverse tea assortment with maximal flexibility for all operators.

The relaunched brand JUST T provides a dedicated food service concept for the out of home market.

In 2020, the Hamburg-based brand creators from LIFEBRANDS Natural Food GmbH relaunched their premium tea label JUST T. With 18 certified flavours, four different dosage forms, a 100 percent sustainable packaging rounded off by tailor-made marketing concepts, the new JUST T range offers a holistic brand concept that meets all demands. The completely new assortment with its beautiful Nordic design is now available for the foodservice industry.

The future: To act with purpose.

“Customers expect companies to act with purpose and responsibility – also beyond the recent COVID-pandemic. More and more corporations, no matter if small or big – have to reposition themselves in order to follow this demand and not to lose their faithful customers. We put social and ecological factors at the heart of our tea brand. Our biggest aim is to share the idea of a strong connection between authentic responsibility and pure moments of tea enjoyment. We want to show that it is possible to live a conscious happy life where every small step towards a healthier planet helps”, says Lars Frederik Ellerbrock, founder of JUST T.

Sustainability inside-out

Every JUST T blend is organic and in addition also certified with one further sustainable certification, such as Rainforest Alliance or Fairtrade. For JUST T, sustainability counts not only on the inside but also on the outside: Our packaging is plastic-neutral and FSC-certified. Plus: JUST T strives for CO2 neutrality – all products are packed and produced in Europe. „We are passionate about our mission and proud to make a transparent contribution to the sustainable future of our environment and of the tea farmers worldwide. Together with the consumers we make the world a better place for next generations“, says Lars Frederik Ellerbrock.